Your Pinterest board descriptions are important to help you be found on Pinterest. So, set some time to fill those board descriptions if they are blank or tweak them to have keywords that someone may search for when searching your niche topic.
Use Pinterest to Find Relevant Keywords
Since Pinterest is a search engine, you can use this to find keywords for your blog niche.
Let’s pretend you have a health and fitness site about the benefits of doing yoga after childbirth. You want to reach out to brand new moms and tell them how yoga can help them lose weight, be healthier and more fit.
Pinterest is perfect for this blogger.
To find keywords in this niche, search for “yoga” on Pinterest.
Pinterest gives you suggested terms. These terms are your keywords!
How easy is that?
But, wait. These keywords are highly popular searched terms and can be a challenge to rank on Pinterest using those terms. To start growing your presence on Pinterest, you want to dive deeper into keyword results.
So, for our example, lets pick ‘yoga for beginners.’
Immediately, you see tiles underneath your search terms. There are over 80 tiles for ‘yoga for beginners.’
Pinterest is trying to figure out what type of content you want to know about. This is perfect if you have a health blog.
You can use ‘yoga for beginners’ as a keyword, but also:
- yoga for beginners weight loss
- yoga for beginners video
- yoga for beginners toning
- and more
Each tile you can add that phrase to your keyword to make it more niche and more related to your audience.
How Many Keywords Can I Use for My Pinterest Description?
Right now, 2019, Pinterest doesn’t penalize you for using a lot of keywords in your descriptions. In saying this, you do want to be classy and not look like you’re spamming your board descriptions.
Try to use keywords as naturally as you can in your sentences and you should be fine!