. I’m always keen on having well written titles and meta descriptions, and I find it surprising that snippets in search results are, for the most part, pretty terrible. Check out SEOptimise’s excellent post on title tags if you’re looking for ways to improve there.
Patrick Altoft had an interesting tip about leaving the brand name out of the title tag – while this may not work for everyone, the idea is that for a generic keyword search (like “red widgets”), Google may display a title that’s optimised for that term. If the search term is branded, however (“Brand name”), then Google will most likely use the Dmoz title.
In a similar way, you can actually have multiple meta descriptions – potentially one for the keyword, and one for the brand name. This isn’t recommended for everyone, and I wouldn’t recommend it for many pages on your site, but it’s possible. The regular limit for meta descriptions to be displayed in full in Google is 156 characters (although I tend to stick to around 154 characters). I recently experimented with having a double length meta description – with the first snippet being designed to be well written for a generic keyword, and the second snippet written for a brand search.
When you put multiple snippets in the same meta description tag, it looks as if Google will use the snippet that’s most suitable for the query.
Multiple Meta Descriptions is a post from: Shark SEO.