1. Research Keywords and Competitors
Use free tools like SEM Rush to research your current and potential keywords related products and services, your audience’s topics of interest or other aspects of SEO. While there is a limit on free keyword searches per day, SEM Rush is useful to see keyword stats like the amount of monthly searches for targeted keywords and a rating of the competition for phrases.
2. Use Keywords in the Most Important Parts of a Page
Focus on enhancing your on-page SEO for page elements including:
- Page title
- Meta description
- H1, H2, H3, etc. tags
- URL
- Text to links to pages within your site.
3. Page load speed
Both Google and Bing take page-loading speed into account in their website ranking algorithm.
Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.
There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.
4.Outbound links
To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.
Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.
5.The 404 Page
The 404 page is the page shown when a user is looking for a page on your site that doesn’t exist or mistypes a URL or follows a broken link.
A properly configured 404 page should:
- Give some info to the user of what happened rather than displaying “Not found”
- Have a design consistent with the rest of the website
- Give options to the user to navigate to other pages of the site.
6.Contact us page
According to this Google document (p.98), websites that have sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines.
7.Social sharing
he number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence SEO rank.
Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches.
